YouSales
Brand Identity, Illustrations, Templates
2024
YouSales is a specialized advertising agency that connects brands with top Russian-speaking YouTube content creators, facilitating strategic content integrations and partnerships. Through their extensive network of influencers and sophisticated analytics capabilities, they excel at matching clients with the most effective channels to reach their target audiences. The agency's expertise in data-driven campaign optimization has established them as a trusted partner for brands seeking authentic engagement in the YouTube ecosystem.
The brand identity revolves around a distinctive red dot motif—an homage to YouTube's signature color—which cleverly serves multiple visual references: a video progress slider, a recording indicator, and a checkbox. This versatile design element anchors a comprehensive B2B visual system that includes custom illustrations, iconography, presentation templates, and even a branded sticker pack, all crafted to support the sales team's communication needs.
A unique aspect of YouSales' approach is their heavy emphasis on Telegram as a primary communication channel. To enhance their sales team's ability to create personalized client outreach, we developed a custom icon generator tool. This innovative solution enables each sales representative to create unique, branded visual assets for their client communications, adding a personal touch to their professional interactions while maintaining brand consistency.
Typefaces
CoFo Kak Medium, Open Sans Semibold
