Anton Prokopev
Partdirector
Art Director and Design Manager with 15+ years of experience.
Led visual communications for Yandex Classifieds and Fintech, including Auto.ru, Realty, Split and Pay.
Launched brands for tech startups FIZ and Playgama. Expertise in brand identity development, creative team management (20+ professionals), and execution of 360° advertising campaigns. Specialized in fintech, gaming, and digital platform design. Successfully rebranded Auto.ru, contributing to its market leadership in Russia's automotive classifieds sector.
Project
Role and description
Playgama
Website
Product & Art director
Led the 0 to 1 design strategy for Playgama, an HTML5 gaming platform
Spearheaded design initiatives including product portal, developer office, and Telegram bot
Developed brand platform and created a distinctive mascot for the company
Oversaw design of scoop features, enhancing user experience and platform functionality
Managed end-to-end design processes, ensuring cohesive visual identity across all touchpoints
2023–2024
FIZ
Website
Art director
Orchestrated the brand launch for FIZ, an SME Fintech startup in Portugal
Conceptualized and executed brand design, including typography, iconography, and illustrations
Designed and developed multilingual landing page using Framer
Created performance materials and communication assets, including email templates and banners
Ensured brand consistency across various languages and platforms
2023–2024
Yandex Games
Concept & key visuals for the event design
Rapidly developed multiple concept variants for a high-profile conference in Istanbul
Designed comprehensive event materials including stand, photo zone, furniture, and key visuals
Created branded merchandise, promotional videos, and co-branded materials
Delivered a cohesive design package under tight deadlines
Concept was adopted for subsequent conferences, demonstrating its effectiveness and versatility
2021–2023
Borboleta Porto
Google Maps
Graphic designer
Developed comprehensive brand identity for a new gastro bistro concept in Porto, Portugal
Created key brand elements including logo, website, signage, and menu design
Delivered a cohesive visual identity aligning with the restaurant's unique concept and ambiance
Contributed to the successful launch and initial brand positioning of the establishment
2023
Head of visual communications
One of the first three hires in the company, playing a crucial role in shaping the division from its inception
Led all non-product design communications for Yandex's fintech division, overseeing art direction, management, and team hiring
Spearheaded brand development for Yandex Bank, Yandex Pay, and Yandex Split from the ground up
Grew and managed a diverse creative team of 20+ professionals, including designers, producers, art directors, illustrators, and editors
Established efficient workflows and collaboration processes with product design and marketing departments
Orchestrated comprehensive brand launches across online and offline channels, including:
Design and packaging of physical bank cards
Bank website design
Development of illustration styles
Creation of promotional materials
Execution of 360° advertising campaigns
Built the HR brand for Yandex's fintech division, enhancing talent acquisition and retention
2021–2023
Durer.ai
Website
Art director
Joined as one of the first three team members in an early-stage AI startup focused on ethical AI solutions for creators
Played a pivotal role in conceptualizing and preparing the startup's pitch, contributing to securing over $4 million in investment by 2024
Led the design and product management of the MVP for both web and mobile services
Collaborated closely with the founder and CTO to shape the startup's vision and product strategy
Actively participated in recruiting key team members, including developers, designers, and the Chief Product Officer
Contributed to the development of an ethical and functional AI model, balancing creator needs with responsible AI practices
2023
Art director
Led the redesign of the iconic Echo of Moscow radio station for its digital transformation
Developed comprehensive brand design for the launch of the online platform
Created typography and design guidelines to ensure consistency across all digital touchpoints
Collaborated closely with the product art director and producer to align brand and product design
Contributed to the successful transition of a traditional media outlet to a modern digital platform
2022
Yandex Split
Website
Head of visual communications
Spearheaded the visual communication strategy for Yandex's innovative BNPL service
Collaborated with the CMO to recruit and brief agencies for naming and brand platform development under tight deadlines
Designed and developed the company's in-house website, ensuring alignment with brand identity
Led the creation of a comprehensive brand book, translating agency concepts into actionable guidelines
Directed the production of a custom photo bank for the service launch
Oversaw the creation of promotional videos to support marketing efforts
Orchestrated B2C and B2B campaigns across online and offline channels, with a focus on key integration points like Yandex Market
Established efficient processes for the marketing department to create time-sensitive promotional materials for partners
Ensured seamless visual integration of Split into the Yandex Pay app
Conceptualized the premium version of Split, expanding the service offering
Led the development and execution of a 360° federal advertising campaign, including agency selection, briefing, process management, and art direction
2021–2023
Head of visual communications
Led a significant brand redesign following Yandex's acquisition, creating a lasting visual identity that remains in use today
Played a key role in Auto.ru's rise to market leadership in Russia's automotive classifieds sector
Established and managed an in-house communications team, including producers, designers, and art directors
Developed and coordinated remote teams of freelance illustrators and designers to support creative projects
Implemented seamless design processes, fostering collaboration between product design, marketing, and HR departments
Oversaw the creation of 15+ federal advertising campaigns, including the production of over 100 successful TV commercials
Directed the selection and briefing of production companies for high-impact video content
Curated the design strategy for Auto.ru's automotive media platform
Supervised office design to align with brand aesthetics and improve work environment
Led the design of HR branding initiatives, internal events, and merchandise, supporting the recruitment of high-caliber developers
Successfully managed the transition of leadership by hiring and training a successor before departure
Key Achievements:
Transformed Auto.ru's visual identity, contributing to its market-leading position
Established a robust in-house creative ecosystem, enhancing brand consistency and marketing effectiveness
Delivered multiple successful national advertising campaigns, significantly boosting brand awareness and user acquisition
Strengthened employer branding through strategic design initiatives, aiding in the recruitment of top tech talent
2015–2021
Yandex Ads
Art director
Contributed to Yandex Classifieds division
Led branding and launch efforts for Yandex's general classified service
Managed design of brand communications and advertising campaigns
Applied expertise from Auto.ru to develop cohesive visual strategies and marketing materials
2020
Head of visual communications
Part of Yandex Classifieds division
Oversaw design of all brand communications and campaigns for the property listings service
Responsibilities mirrored role at Auto.ru, including managing creative teams and directing advertising initiatives
Led brand identity development and maintenance across various media channels
2015–2021
Ad Marginem
Website
Graphic designer
Designed book series and covers for renowned authors including Eduard Limonov, Jonathan Littell, Walter Benjamin, Arkady Gaidar, and Serge Gainsbourg at a leading independent publishing house specializing in contemporary philosophy and cultural studies.
2011–2013
16 Tons Club
& UMC Agency
Graphic designer.
Created brand design, posters, fanzines, website, and promotional materials for a prominent music club and agency in Moscow.
2007–2013
Located in Matosinhos,
Portugal B 1987
